Simple pricing. No hidden fees.
No per-seat charges. No commission traps. Cancel anytime.
Starter
For solo artists and home salons. Get online without the monthly software bill.
+ 2% + ₹10 per online booking
Booking & Client Experience
- Your own online booking page — clients book directly, no marketplace middleman
- Walk-in & phone booking logging — everything lives in one calendar
- 150-client CRM — store contacts, visit history, and preferences
- —— WhatsApp booking confirmations (Studio unlocks automated reminders)
Payments & Operations
- POS and UPI payments — take payment at the chair, no extra terminal
- GST-compliant invoicing — automatic tax calculation on every bill
- Basic appointment reminders via email — reduce no-shows for free
- —— Staff calendars & scheduling (Studio unlocks team scheduling)
Growth & Retention
- —— Gift vouchers & packages (Studio unlocks retail sales)
- —— Automated rebooking campaigns (Studio unlocks retention tools)
- —— Performance dashboard (Studio unlocks revenue insights)
Hit 150 clients? Studio unlocks unlimited CRM + automated WhatsApp reminders.→
Studio
Your front desk stops being a mess. Your team knows their schedule. Clients actually show up.
Billed annually. Save ₹3,600/year.
Booking & Client Experience
- Everything in Starter, plus:
- Unlimited client CRM — never lose a client's history, birthday, or favorite stylist
- WhatsApp booking confirmations + automated reminders — no-shows drop without you calling anyone
- Waitlist with auto-fill — cancellations refill automatically, chairs stay full
- Recurring appointments — regulars book their next slot before they leave
Payments & Operations
- Gift vouchers & service packages — sell retail, memberships, and bundles
- 100 free SMS & emails/month — rebooking campaigns that pay for themselves
- Staff scheduling & shared calendars — everyone sees their week, no more WhatsApp chaos
- Commission tracking — payroll-ready records, no more spreadsheet math
Growth & Retention
- Automated rebooking reminders — clients come back without you chasing
- Basic performance dashboard — see who your top stylists are and who's costing you
- Client segmentation — tag VIPs, inactive clients, and first-timers for targeted outreach
Best for: 2–10 staff, one location, owner still working the floor.
Professional
Stop managing locations through WhatsApp groups. See every branch's numbers in one dashboard.
Billed annually. Save ₹9,600/year.
Booking & Client Experience
- Everything in Studio, plus:
- Multi-location booking — clients book at any branch, you see it all in one place
- 10,000-client database — room to scale without ever worrying about limits
- Free custom domain for 1 year — yourbrand.com, not velora.com/yourbrand
- White-label booking experience — your logo, your colors, your brand everywhere
Payments & Operations
- Custom invoice branding — professional invoices that match your brand
- FlowHR suite included — commissions, payroll-ready records, attendance tracking
- Role-based permissions — front desk sees schedule, managers see reports, you see everything
- Cross-location inventory sync — retail stock moves with your business
Growth & Retention
- Cross-location reporting & analytics — which branch makes money, which one leaks it
- Advanced retention metrics — see which stylists keep clients coming back
- HQ dashboard with branch comparison — spot problems before they kill your month
- API access — connect to your accounting, marketing, or custom tools
For owners who've hired a manager and want to stop being the bottleneck.
At 3 locations, Professional pays for itself if it prevents just 2 no-shows per month across all branches.
See how Aura Studio cut admin time by 60% →By application only.
We partner with 12 brands per quarter to ensure white-glove onboarding.
Your own booking domain. Custom integrations. Dedicated Slack channel. Quarterly business reviews.
Best for: Franchise groups, investor-backed chains, or brands white-labeling the experience.
Not sure? Start on Starter. Upgrade anytime. Your data comes with you.
"Before Velora: 15% no-shows, manual reminders, chasing payments.
After Velora: 4% no-shows, everything automated, revenue up 22%.
We started on Studio and upgraded to Professional when we opened our second location."
Compare all features
How we compare
| Provider | Monthly Fee | Commission / Hidden Fees | Per-Seat? | Real Cost at 500 Bookings* |
|---|---|---|---|---|
| Booksy | ₹2,500 | 30% on first bookings | No | ~₹12,500/mo |
| Fresha | ₹0 | 20% on new client revenue | No | ~₹10,000/mo |
| Vagaro | ₹2,500–₹7,000 | Per-booking + per-SMS | No | ~₹8,000+/mo |
| Setmore | ₹400/seat | None | Yes | ₹2,000+/mo for 5 staff |
| Velora | ₹0–₹3,999 | 2% + ₹10 per booking | No | ₹2,199/mo |
Total Cost of Ownership
At 500 bookings/month:
Velora Studio: ₹1,499 + ₹1,000 in fees = ₹2,199 total
Fresha: ₹0 + ₹10,000 in commissions = ₹10,000 total
The "free" tool costs 4.5x more.